Have a Clear Vision about Your Ideal Customer and Business Partner

Early on in my direct sales career I didn’t have a clear vision about my ideal customer and partner. During my first year in business I was so eager to get my business off the ground (and also quite needy) that I worked with anyone who had a pulse.  I pulled people along (who said they wanted a business, but weren’t taking action.) I found this draining and not very fun.

About a year into my business I had an “aha moment”- clarifying to me that I do have a choice about who I work with…and so do you.

After really connecting with a particular woman while out with my kids, I knew there was something different about her, she had great energy and drive. In sharing the details of this interaction with my coach she said “Kim imagine what your life would be like professionally if you only worked with women like this? She exemplifies you: she’s fun, clearly focused on being present with her children, yet it’s also important that she have other things going on in her life for personal and professional reasons. Kim… she is a Metromom.”

The light bulb went off! This woman, this Metromom, is who I’ve always been drawn to. She’s self-motivated, dynamic, fun, and she wants a lot of richness in her life.

In that moment I knew that to move forward with my own direct sales business (and enjoy myself) I would only work with women like this. “The Metromom” became the filter through which I began to meet people, to prospect and to surround myself.

Who do you want to work with…?

To find that ideal customer and business partner you have to have a mental image of who you’re looking for. This will allow you to be more tuned into your environment. You also have to be able to describe that person to others so they can be an additional set of eyes and ears for you out in the world.

To get clarity on the traits that you’re looking for in a customer and partner, first focus on those qualities that you don’t like. In observing what you don’t like it’ll allow you to become clearer on what you do like. The more examples you can provide about what you don’t like, the more descriptive you’ll be in creating your ideal customer and partner profiles.

Once you’ve created an ideal customer and partner profile, carry this description with you always-in written form as well as in your mind.  You’ll be able to communicate to others the type of person you’d like to meet.  Ask them “who do you know who has A, B, and C qualities?”  Having this clarity will allow you to attract those customers and business partners into your life that you want-leading you to achieve much greater success as you move forward in your business. Remember you’re the CEO of your company, so take charge of who you allow into your life.

As a busy mom Kim DeYoung was drawn to direct sales as an opportunity to make good money running a home-based business. She shares how shifting your inner self will allow you to create, attract and manifest more clients and more profits in a free call. Click here to listen to “Getting Your Head in the Game”.